Silja Goetz

Artist selected by Fernández, Horacio at 2010
More artist content updated at 2016


Silja Götz defines herself as a salaried artist who aims to give shape to an idea, interpret it and carry it out in a personal fashion. She has an eclectic, feminine and aesthetic style.

Questions

1. What made you choose art as a profession?
At the start, simply a love of drawing. And because I was looking for a certain degree of personal freedom, a profession where following my own path would be a plus rather than a problem.

2. How would you define your work?
Eclectic, aesthetic, personal and feminine.

3. What subjects are you interested in?
Women as people and a concept, symbols and their meaning, and psychology.

4. What resources – formal or otherwise – do you use in your work?
Ink, pencil, all kinds of paper, Photoshop.

5. What relationship does your work have with reality? What are your raw materials?
 

6. What, according to you, is the point of art?
It helps change our vision of certain things.

7. How do you hope the public will receive your work? What audience are you aiming at?
As a professional illustrator I have to say my public are my customers. On the other hand, in my personal work, I don’t try to get inside someone else’s head.

8. What qualifications have you got? What do you value most from your time in education?
At art school they taught us the traditional foundations of design, typography, the use of colours, drawing, calligraphy, photography, and computers as a multifaceted design tool. I arrived at a moment of change when teachers were split between traditionalists and modernists. I also learnt manual techniques and a heavily Bauhaus-influenced vision of design, and was able to explore the possibilities and limitations offered by new media. Both are now indispensible in my work.

9. How would you define your current professional situation? And in the future?
At the moment I’m where I wanted to be when I set out. I make a good living from my work, I’ve got customers all over the world and I’ve been published in media like The New Yorker. I’m often short of time to think about personal projects and new goals, but one thing I want to do is to be able to get involved in teaching and combine it with my projects.

10. Many artists say it’s difficult to make a living from their work; how do economic considerations affect you when it comes to work? Do you think this has a bearing on your work?
It has a huge bearing on your work. As an illustrator, I’m a completely commercial artist, so I realise that each job is a collaboration between the customer and me. Nevertheless, I can turn down projects that go against my personal style.

11. What do you look for or expect from your relationship with promoters and curators? What advantages and difficulties have you found with these relationships?
In my case, I have customers and an agent in New York who promotes my work outside Europe. Customers set me a challenge and sometimes this leads me into fields where I might have never been before, but I see this as a positive thing. In addition, the pressure of having to explain things to someone else is good for me; otherwise I’d never be so productive. My agent is obviously keen to earn as much money with me as possible, which can sometimes lead to a conflict between what I see as ‘my line’ and what I’d rather not do, even if it means turning down a project. My agent also takes care of dealing with fees and invoicing, which I’d find complicated and boring, especially when there are different countries involved.

12. What do you think sets the arts scene in Madrid apart from elsewhere? What would you say are its pluses and minuses?
I’m on the edge of the arts scene; I’m only familiar with it as a spectator. There’s a lot of competition in Madrid, which is tough, although at the end of the day it’s a positive thing, because something only really stands out if it’s good enough. There’s a real need for more affordable spaces (workshops, offices, etc.) where artists can carry out their work.

Interview

http://archivodecreadores.es/file/2/2785/2785.flv

Curriculum vitae

Silja Goetz
Regensburg, Deutschland, 1974.
Vive y trabaja en/Lives and works in: Madrid.
 

Formación Académica/Education
1994-1998
Licenciatura en diseño de comunicación, Georg-Simon-Ohm Fachhochschule, Nuremberg.
 

Exposiciones Colectivas (Selección)/Selected Group Exhibitions
2011
Grafik/Design/, Gallerie Lesmeister, Regensburg, Deutschland.

 

2010
La Montaña, Galería Artesonado, Segovia.
Punkt, Punkt, Komma, Strich"/ Gallerie Art Affairs, Regensburg, Deutschland.

 

2008
Nomonotono, Studio Banana, Madrid.

 

2007
THE MAKE, THE MAKE, Victoria, Canada.

 

2006
La naturaleza y la noche, Espacio Valverde, Madrid.
DERE´06 Grafikdesignschau, Kunstverein Graz, Regensburg, Deutschland.

 

2003
Paper Chic, Círculo de Bellas Artes, Madrid.
Action, Unit F, Festival for Fashion & Photography, Wien.

 

Proyectos/Projects
2011
Taller Tipografía ilustrada, La Fragua, Belalcázar, Córdoba, España.

 

2008
Taller Illustrated Type, FH Joanneum, Graz, Österreich.

 

2006
Madrid´06 Letras, Festival de los nuevos escritores, “Ilustradora a sueldo”, Comunidad de Madrid.
 

Bibliografía/Bibliography
Morris, Bethan, "Fashion illustrator", London, Laurence King Publishing Ltd., 2010.
Klanten, R.; Huebner, M.; Ehmann, S., "Hair'em Scare'em", Berlin, Die Gestalten Verlag, 2010.
Klanten, R.; Hellige, H., "Illusive 3", Berlin, Die Gestalten Verlag, 2009.
Klanten, R.; Ehmann, S.; Meyer, B., "Papercraft", Berlin, Die Gestalten Verlag, 2009
Lorenz, Martin, "Neuland/The future of German graphic design", Twopoints.net, Barcelona, 2009.
Correa, Pablo, "Just for you", Barcelona, Index Books, 2009.
Wiedemann, Julius, "Illustration Now Vol. 2", Colonia, Taschen, 2008, p. 480.
Kamps, Christoph, "Sideways/A Smart Art Project", Berlin, Die Gestalten Verlag, III/08, p. 242.
Walton, Roger; Cogliantry, Jen, "Big Book of illustration ideas: 2", New York, Harper Collins, 2008, p. 333.
Klanten, R.; Ehmann, S.; Huebner, M., "Tactile", Berlin, Die Gestalten Verlag, X/07, p. 208.
Klanten, R.; Hellige, H., "Illusive 2", Berlin, Die Gestalten Verlag, X/2007, 340 pp.  
Russ, Joe, “New faces 2007”, Computer Arts, Bath, Future Publishing, II/07.
Correa, Matías, “Silja Goetz: Disciplined Illustration”, Behance Magazine, http://www.behancemag.com/Silja-Goetz-Disciplined-Illustration/5597, 30/VIII/07.
 

Contacto/Contact
(+34) 913691581
(+34) 615817660
silja@siljagoetz.com
www.siljagoetz.com