Darío Peña

Artist selected by López Munuera, Iván at 2010

Darío Peña has made short fiction films, music videos, visuals for shows, and video creations. He directs commercials and hopes to sharpen his skills to venture into the world of filmmaking.


1. What made you choose art as a profession?
My profession isn’t exactly art. Fortunately, my work directing commercials takes place in a different industry to the art industry.

2. How would you define your work?
Most of what I do is music videos, which means it comes from existing work. I usually work from something that’s already there. When I’ve made fiction shorts or other kinds of pieces I’ve always started with an existing work – even if it was only a dictionary definition. I’ve almost always worked with minimal budgets – it’s very DIY.

3. What subjects are you interested in?
Above all I’m interested in images. At a narrative level I’m interested in processes of change, empathy, perception…

4. What resources – formal or otherwise – do you use in your work?
I often make use of effects that I then play with by making them obvious and highlighting them in images. Instead of integrating them or hiding them away, I set them firmly centre stage, even showing parts of the software I used to create them. I’ve also used stop-motion techniques quite often. What I really like is the way it acts as a constant reminder of the sleight of hand that lies behind reproducing moving images.

5. What relationship does your work have with reality? What are your raw materials?
My raw material is almost always fictional. I don’t usually use documentary material.

6. What, according to you, is the point of art?
Art is one of the different ways or channels for coding/creating reality. It’s important to separate or distinguish it from other forms like market philosophy and consumption.

7. How do you hope the public will receive your work? What audience are you aiming at?
I’m not aiming at a specific audience, although I suppose I value the more specialised public or people with the same tastes and references as me.

8. What qualifications have you got? What do you value most from your time in education?
I graduated in sociology and then took a postgraduate course in film directing. The most important thing from my time in education is being exposed to different academic and cultural stimuli and having time to work on projects that might not necessarily form part of the professional arena.

9. How would you define your current professional situation? And in the future?
I’m just starting out directing commercials. In the future I hope to establish myself in this industry and get more experience as a director; then I can embark on other kinds of projects.

10. Many artists say it’s difficult to make a living from their work; how do economic considerations affect you when it comes to work? Do you think this has a bearing on your work?
As I said above, I don’t live from art as a profession. As a director, I have a necessary relationship with the advertising, music and TV industries…

11. What do you look for or expect from your relationship with promoters and curators? What advantages and difficulties have you found with these relationships?
I expect them to help relate artists to other artists and to different areas other than art. I want them to energise the relationship and offer a context and theoretical framework for artists’ work.

12. What do you think sets the arts scene in Madrid apart from elsewhere? What would you say are its pluses and minuses?
The proximity and connectivity of the Madrid scene could be seen as pluses. The worst thing is the lack of depth and the need for more spaces for meeting people, working, etc. I think this is a problem that hampers Madrid’s development in all its facets.



Curriculum vitae

Darío Peña
Murcia, 1978.
Vive y trabaja en Madrid/Lives and works in: Madrid.

Formación Académica/Education

Diplomado en Dirección Cinematográfica, Núcleo de Investigación Cinematográfica, Madrid.


Licenciado en Sociología, Universidad Complutense de Madrid.

Programas de Video/Film Festivals and Screenings

Proyección monográfica, La Enana Marrón, Madrid.


Ciclo Realizadores Murcianos, Filmoteca Regional Francisco Rabal, Murcia.


Emergencias, La Casa Encendida, Madrid.
Videodictionary, The Videoart Foundation, La Casa Encendida, Madrid.

Becas y Premios /Awards and Grants

Concurso de Videocreación e Imagen Joven, Alcalá de Henares, Madrid. (2º Premio/2nd Award)
X Semana de Cine Experimental de Madrid. (Selección/Selection)
1998 VII Certamen Municipal CreaJoven, Murcia. (1er Premio/1st Award)

Cañellas, Tolo, "Darío Peña: Retrotecnología, técnica programada", Shangay, n. 338, Madrid, 8-22/IX/2008, p. 36.
Chávez, Brenda, "Madrid: La Nueva Guardia", EP3, n. 191, Madrid, 23/I/2009, p. 12.
Cañellas, Tolo, "Videograma", Fake, n.12, Madrid, 2008, p. 101.